Data Protection Notice
Audi Tradition Online Shop
In this Data Protection Notice (Privacy Policy) according to Article 13, 14 GDPR we are informing you about the processing of your personal data by Auto Union GmbH, Auto-Union-Straße 1, 85045 Ingolstadt ("we") in the context of [your use of Audi Tradition’s online shop.
The Audi Tradition Online Shop at shops.audi.com/en_GB/web/tradition handles orders for spare parts, accessories and services (e.g. vehicle certificates/data sheets).
Personal data data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Processing means any operation or set of operations performed with or without the aid of automated processes in connection with personal data such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
1. Who is responsible for data processing and whom can I contact?
The entity responsible for the processing of your personal data (the controller) is:
Auto Union GmbH, Auto-Union-Straße 1, 85045 Ingolstadt.
If you have concerns about data protection, you can also contact our company's data protection officer:
Auto Union GmbH, Datenschutzbeauftragter, Auto-Union-Straße 1, 85045 Ingolstadt
E-Mail: tradition.datenschutz@audi.de
If you wish to assert your data protection rights, if you have any general questions about this data protection notice or the processing of your personal data, please use the following contact options:
2. What data do we process and what sources do such data come from?
2.1 Access to the website
In general you can use the website without providing any personal data.
Each time you access the website, your Internet browser automatically transmits certain information, which we store in so-called “log files”.
In particular, the following information are transmitted automatically:
- IP address (Internet Protocol address) of the terminal from which the online service is accessed;
- Internet address of the website from which the online service was accessed (the so-called “source URL” or “referrer URL”);
- Name of the service provider used to access the online offer;
- Name of the files or information retrieved;
- Date and time as well as duration of the retrieval;
- Transferred data volume;
- Operating system and information about the Internet browser used, including installed add-ons (e.g., Flash Player);
- http status code (for example, “request succeeded” or “requested file not found”).
In the log files, the above data is stored without your complete IP address, so that it is not possible to trace back to your IP address.
2.2 Use of the website / data provided by you
We process personal data which we receive from you in the context of your use of the shop or your order.
The personal data include: first and last name, address, contact details, bank account details, contract data (purchased products, services, date of contract, price, special equipment, guarantees), vehicle specific data (age and colour of the vehicle, vehicle type), chassis number
Contact form: You can use the contact form to contact our customer service. We process the data provided by you in the form and your contact data (using a data processor) to handle your inquiry. As far as this is necessary for the handling, we transmit your data to our Audi partners in order to clarify your request comprehensively, e.g. to clarify a complaint about a concrete Audi partner. We take your concerns seriously and would like to clarify them together with the affected sales partners. Please let us know if you do not wish this in individual case.
3. For what purposes do we process your data and on which legal basis?
We process your personal data for various purposes in accordance with the provisions of the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (Bundesdatenschutzgesetz, “BDSG”).
The processing of your personal data must be based on one of the following legal bases:
- You have given your consent (Art. 6 (1) (a) GDPR);
- Processing is necessary to perform a contract with you, or in order to take steps your request prior to entering into a contract (Art. 6 (1) (b) GDPR);
- Processing is necessary for compliance with a legal obligation under EU law or under a Member State law to which we are subject (Art. 6 (1) (c) GDPR);
- Processing is necessary to protect your vital interests or the vital interests of another person (Art. 6 (1) (d) GDPR);
- Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority which has been vested in us (Art. 6 (1) (e) GDPR);
- Processing is necessary for the purposes of the legitimate interests pursued by the Auto Union GmbH or of a third party, except where these interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data, particularly where this concerns a child (Art. 6 (1) (f) GDPR).
To the extent that we, in exceptional cases, process special categories of personal data about you (data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning sex life or sexual orientation), then one of the following legal bases must also apply:
- You have given explicit consent (Art. 9 (2) (a) GDPR);
- Processing is necessary to protect your vital interests or those of another person where the relevant person is physically or legally incapable for giving consent (Art. 9 (2) (c) GDPR);
- Processing relates to personal data which you manifestly made public (Art. 9 (2) (e) GDPR);
- Processing is necessary for the establishment, exercise or defence of legal claims (Art. 9 (2) (f) GDPR);
- Processing is necessary for reasons of substantial public interest, on the basis of EU law or Member State law which shall be proportionate to the aim pursued, which shall respect the essence of the right to data protection and which shall provide for suitable and specific measures to safeguard your fundamental rights and interests (Art. 9 (2) (g) GDPR).
Following on from the above, we process your personal data on the basis of the following legal bases for the following purposes:
| Purpose | Legal Basis | Legitimate Interest for Balancing of Interests |
|---|---|---|
| Issueing personalised manu-facturer's certificates and deeds for historical vehicles | Performance of purchase, works or service contract based on your order/request | |
| Provision of the website for the general public and for the purpose of enabling contact by customers and interested parties | Performance of the contract or balancing of interests | We have a legitimate interest in providing an Internet presence (website), also to unregistered users, in an effort to provide general information about our company and our products. |
| Collection of statistical information on the use of the website (so-called “web analytics”) | Balancing of interests | We have a legitimate interest in receiving information about the use of the website including, in particular, for purposes of improving our offerings. |
| Identification of disruptions and assurance of system security, including detection and tracking of unauthorized access attempts and access to our web servers | Satisfaction of our legal obligations with respect to data security and balancing of interests | We have a legitimate interest in eliminating disruptions, ensuring system security, and detecting and tracking unauthorized access attempts. |
| Preparing and processing your orders and answering your questions | Performance of purchase, works or service contract based on your order/request | |
| Performing returns of goods | Performance of purchase, works or service contract based on your order/request |
In individual case we can process your data for the following purposes:
| Purpose | Legal Basis | Legitimate Interest for Balancing of Interests |
|---|---|---|
| Assertion of legal claims and defence in legal disputes | Balancing of interests | We have a legitimate interest in the assertion, exercise or defence of legal claims. |
| Prevention of fraud and money laundering | Fulfilment of legal obligations, balancing of interests | Compliance with legal and regulatory requirements |
| Prevention, combating and clarification of the financing of terrorism and crimes that pose a threat to property, comparisons with European and international anti-terror lists, | Fulfilment of legal obligations, balancing of interests | Compliance with legal and regulatory requirements |
| Compliance with fiscal control and reporting obligations, archiving of data | Fulfilment of legal obligations, balancing of interests | Compliance with legal and regulatory requirements |
| Disclosure within the scope of official/judicial measures for the purposes of gathering evidence, prosecution and enforcement of civil claims | Fulfilment of legal obligations, balancing of interests | Compliance with legal and regulatory requirements |
| Billing and tax valuation of operational services | Fulfilment of legal obligations, balancing of interests | Compliance with legal and regulatory requirements |
| Audit and special audits, internal investigations | Balancing of interests | ÜVerification of compliance with contractual and statutory obligations by Auto Union GmbH, its employees and its sales partners, suppliers, etc., if necessary using the vehicle identification number |
| Statistical evaluations for corporate management, cost recording and controlling | Balancing of interests | We have a legitimate interest in carrying out evaluations for the control of our business processes and cost control on the basis of the analysis of sales and order data by model, sales channel, order status, analysis of requested variants and equipment, reporting on economic parameters, if necessary using the vehicle identification number. |
Please observe your rights of objection when processing data for the purpose of direct marketing or for personal reasons and your right to withdraw consent (see section "What rights do you have?" and section "Information about your rights of objection").
3.1 Is there an obligation to provide data?
In the context of your use of the website or order or request, you need to provide only the personal data that is required to enter into or conduct a business relationship or that we are required to collect by law. Without this data, we will generally have to refuse to enter into the contract or to execute the order, or we will be unable to perform under an existing contract and possibly may have to terminate it.
4. Who receives my data?
Due to the size and complexity of the data processing by the Auto Union GmbH, it is not possible to list each recipient of your personal data individually in this data protection notice, which is why usually only categories of recipients are specified.
Within Auto Union GmbH, your data is provided to the respective departments that need such data for performing your order/request (e.g. responsible contact person, IT).
Third-party service providers engaged by us and working on our order to support data processing (so-called “processors”) may also receive data for these purposes. We only use processors in Germany. Service providers can also be commissioned to provide server capacity. This includes:
- Hosting providers and support service providers
- Shipping service providers
- Logistics/storage service providers
- Tracking service providers (see Cookies and User Tracking)
- Web agencies
Your personal data will be disclosed by us to third parties only if this is necessary for the fulfilment of the contract, if we or the third party have a legitimate interest in the disclosure, or if you have given your consent. In addition, data may be transferred to third parties to the extent we are required to do so by law or by enforceable regulatory or judicial order. Third parties to whom we may transfer your personal data, irrespective of the services we provide, include
- External consultants (e.g. attorneys, tax consultant, chartered accountant)
- Insurance companies,
- Authorities within their jurisdiction (e.g. tax office, police, public prosecutor's office),
- Courts,
- Other third parties, if you instruct us to pass on data or give your consent.
5. Are data transmitted to a third country?
We process your data in Germany. As a rule, we do not transfer your data to other countries or third countries (countries that are neither members of the European Union nor of the European Economic Area) or to international organisations.
In individual cases, personal data may be passed on to authorities and courts in third countries.
A transfer of data to third countries (i.e., countries that are neither members of the European Union nor of the European Economic Area) may occur to the extent necessary to perform services for you, if required by law, or where you have given us your consent. In addition, we may also share your personal data with processors in third countries.
Please note that not all third countries have a data protection level recognized as adequate by the European Commission. For data transfers to third countries where there is no adequate level of data protection, before we share data, we will ensure that the recipient either has an adequate level of data protection (e.g., through self-certification by the recipient of the EU-US Privacy Shield or by agreement containing so-called “EU standard contractual clauses” of the European Union with the recipient) or if our users give their express consent.
You can obtain from us a copy of the specific applicable or agreed provisions to ensure an adequate level of data protection. To do so, please use the information in the Contact section.
6. How long will my data be stored?
We store your data as long as necessary for the provision of our services to you or do so if we have a legitimate interest in the continued storage.
We will store your data for the duration of performing your order or request and, in addition, for the duration of the relevant statutory storage obligations (generally up to 10 years). In addition, the storage period is also assessed according to the statutory limitation periods (up to 30 years, regular limitation period 3 years).
In addition, we are subject to various retention and documentation requirements pursuant to, inter alia, the German Commercial Code (Handelsgesetzbuch - “HGB”) and the Tax Code (Abgabenordnung - “AO”). The retention and documentation periods specified therein last up to ten years. Finally, the storage period is also governed by statute of limitations periods, which can be up to thirty years, for example, pursuant to secs. 195 et seq. of the German Civil Code (Bürgerliches Gesetzbuch - “BGB”), whereby the general limitations period is three years.
7. What rights do I have?
As the data subject, you are entitled to the following data protection rights:
Access:
You have the right to request access to personal data related to you and stored at Auto Union GmbH and about the scope of data processing and data transfer performed by Auto Union GmbH and to obtain a copy of your stored personal data.
Rectification:
With respect to your personal data stored at Auto Union GmbH, you have the right to demand the immediate rectification of incorrect personal data and you have the right to have incomplete personal data completed.
Erasure:
You have the right to demand the immediate deletion or erasure of your personal data stored by Auto Union GmbH, if the legal requirements are satisfied.
This is the case, in particular, if
- your personal data is no longer needed for the purposes for which it was collected;
- the sole legal basis for processing such data was your consent, and you have withdrawn such consent;
- you have objected to processing on the legal grounds relating to your particular situation, and we cannot prove that there are overriding legitimate grounds for processing;
- your personal data were processed unlawfully; or
- your personal data must be erased in order to comply with legal requirements.
If we have transmitted your data to third parties, we will inform them about the erasure to the extent required by law.
Please note that your right to erasure is subject to certain limitations. For example, we may not and/or must not erase data that we are still required to retain due to statutory retention obligations. In addition, your right of erasure does not extend to data that we need in order to assert, exercise or defend against legal claims, unless other grounds for continued storage exist.
Restriction to the Processing:
Under certain conditions, you have the right to request that processing be limited (i.e., the marking of stored personal data with the aim of limiting its processing in the future). The requirements are:
- The accuracy of your personal data is contested by you and Auto Union GmbH must verify the accuracy of the personal data;
- the processing is unlawful, but you oppose the erasure of the personal data and request the restriction of their use instead;
- Auto Union GmbH no longer needs the personal data for the purposes of processing, but you require the data to establish, exercise or defend your legal claims.
- you have objected to processing pending the verification of whether the legitimate grounds of Auto Union GmbH override your legitimate grounds.
Where processing has been restricted, such data will be marked accordingly and, with the exception of storage, will be processed only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest the EU or an EU Member State.
Data Portability:
To the extent that we automatically process your personal data that you have provided to us based on your consent or any contract with you (including your employment contract), you have the right to receive such data in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from Auto Union GmbH. You also have the right to have the personal data transmitted directly from Auto Union GmbH to another controller where technically feasible, provided that such transmission does not adversely affect the rights and freedoms of others.
Right to Object:
If we process your personal data on grounds of legitimate interests or in the public interest, then you have the right to object to the processing of your personal data on grounds relating to your particular situation. In addition, you have an unrestricted right to object if we process your data for our direct marketing purposes. Please see our separate note in the section titled “Information about your right to object”.
In certain situations, in the context of a balancing of interests, we will grant you an additional unrestricted right to object.
Withdrawal of Consent:
If you have given consent to the processing of your personal data, then you can withdraw such consent at any time. Please note that the withdrawal applies prospectively only. Processing that occurred before the withdrawal of consent is unaffected.
Complaint:
Furthermore, you have a right to file a complaint with a data protection authority (Datenschutzaufsichtsbehörde), if you believe that the processing of your personal data is unlawful. The right to file a complaint is without prejudice to any other administrative or judicial remedies.
The address of the data protection supervisory authority responsible for Auto Union GmbH is:
Bayerisches Landesamt für Datenschutzaufsicht
Promenade 27 (Schloss)
91522 Ansbach
Deutschland
7.1 Information about Your Right to Object
Right to object for personal reasons
You have the right to object to the processing of your personal data on grounds relating to your particular situation. The prerequisite for this is that the data processing takes place in the public interest or on the basis of a balancing of interests. This applies also to profiling.
Insofar as we base the processing of your personal data on a balancing of interests, we generally assume that we can demonstrate compelling legitimate grounds but will, of course, examine each individual case.
In the event of an objection, we will no longer process your personal data, unless
- we can demonstrate compelling legitimate grounds (zwingende schutzwürdige Gründe) for the processing of these data that override your interests, rights and freedoms, or
- your personal data serves the establishment, exercise or defence of legal claims.
Objection to the processing of your data for our direct marketing purposes
If we process your personal data for the purpose of direct advertising, you have the right at any time to object to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising.
If you object to the processing for purposes of direct marketing, we will no longer process your personal data for these purposes.
Objection against the processing of your personal data for product improvement and general customer analysis
As part of the balancing of interests, we grant you a separate right of objection with regard to the processing of your personal data for product improvement and general customer analysis.
If you object to the processing for purposes of product improvement and/or general customer analysis, we will no longer process your personal data for these purposes. Purely statistical evaluations of aggregated or otherwise anonymous data remain unaffected by this.
Exercise of the right of objection
The objection can be made without form and should preferably be made to the contact data listed in this data protection notice.
8. Special information - cookies
On our website we use technologies making the usage easier and more user-friendly or provide additional functionality (thus making the website more user-friendly, effective and secure). Those technologies include e.g. cookies, pixel and scripts (hereinafter “cookies”).
Cookies are small files that are stored on the user's computer when visiting a website and store various types of data, e.g. personal settings and login data. This data record is created by the web server you use for connection and is sent to you.
In general it is possible to use the website without cookies. For using the full functionality of our website we recommend to accept those cookies which enable the usage of particular features or make the usage more comfortable.
Most web browsers are set to automatically accept all cookies. You may object to the use of cookies at any time with future effect by setting your browser to accept no or only specific cookies, or to notify you when cookies are sent. This may mean that you may not be able to use all the features of our websites. As far as you accept cookies in the settings of your browser you consent to the use of cookies by using the website.
Please note that those browser settings always refer to the particular browser. If you use different browsers or devices you have to make the settings again. Moreover you have the possibility to erase the cookies from your memory at any time. Please use the help feature of your web browser for information about the cookie settings, the adjustment and the erase of cookies.
In general we use cookies of the following categories:
| Category | Description |
|---|---|
| Performance cookies | These cookies are used to improve the user-friendliness of our website and therefore the user experience. They collect information about the usage of our website, number of visits, average time to stay, loaded sites. Performance cookies help us to e.g. identify the elements of the internet offer which is used most and to advance the website according to your needs. |
| Indispensable cookies | Those cookies are indispensable for the function of the website. Without those cookies services like log in would not function. |
| Functional cookies | Those cookies enable the website to save already made information (for example user name, configuration) and provide better, more personal features |
We further use so called analytics cookies relating to web analysis (please see “User Tracking” for more information).
Cookies can be permanent or temporary. So called permanent cookies are storing data for a particular period of time until the termination date of the cookie on your device (or until you delete it). With that e.g. language settings are saved, so you will not have to set that again for our website. A so called Session-Cookie stores the session-ID temporarily while you are active on the website. This ensures that you will not have to log in again, e.g. in case of changing the website. Session-Cookies are deleted by log out or they lose validity as soon as your session expires.
Cookies can also be used as third provider-cookies. Third provider cookies are set by other providers than the operator of the website. For example they can be used for collecting information for advertisement, user based content and web statistics.
Below is a summary of the cookies we use to inform you of the purpose and nature of each cookie and its storage period.
| Name | Use | Term |
|---|---|---|
| ADRUM | This cookie is used by a Java application in order to mange the flow of the application. | Session |
| AMCVS_...%40AdobeOrg | This cookie is used in order to identify specific users. | Session |
| AMCV_...%40AdobeOrg | This cookie is used in order to identify specific users. | 2 years |
| aswPortalID | ASW Session Cookie. | Session |
| COOKIE_SUPPORT | Liferay Cookie Support – shows whether cookies are supported. | 1 year |
| demdex | The demdex-ID and your Organisations-ID are the joint values which enable the ID services to issue the correct user ID when users call up different sites. | 190 days |
| dpm | This cookie informs internal Adobe systems that a call of the audience manager or the ID services forwards customer data for synchronisation or in order to call up an IDt. | 180 days |
| everest_g_v2 | This cookie assigns clicks to other events on the customer’s webste and is descrbied in the domain "everstech.net". | 2 years |
| everest_session_v2 | This are advertising cookied which assist in optimising advertising on other websites and generate traffic for Bupa International. | Session |
| GUEST_LANGUAGE_ID | Liferay Language – Shows chosen language. | 1 year |
| IDE | This cookie is used for realigning, optimising, reporting and attributing online ads. | 25 days |
| mbox | Collects which online contents and offers are relevant for the website visitor. | 90 days |
| mboxPC | (Necessary) The T & T profile ID of the user des Benutzers, der den übergebenen Segmentdaten zugeordnet ist. | 2 years |
| mboxSession | Unique ID for one session. | 30 minutes |
| LBCOOKIE | Audi Webcenter Loadbalancer Cookie | Session |
| psyma_participation_abshops | Stores user preference when participating in Psyma survey. | 30 days |
| s_cc | This cookie is used to assess whether cookies have been activated. This is a session cookie. | Session |
| s_fid | This cookie is used in order to identify specific users. | 5 years |
| s_sq | This cookie contains informationen regarding the previous link which the user has clicked on. This cookie is a session cookie. | Session |
| SMSESSION | SMSESSION-Cookie represents the user session. | Session |
| TS0143b342 | Liferay Session Cookie for esablishing/managing the frontend in order to identify and manage the session. | Session |
| TS017a18c0 | Liferay Session Cookie for esablishing/managing the frontend in order to identify and manage the session. | Session |
| AUDI_ENSIGHTEN_PRIVACY_Do_Not_Track | This cookie stores information about whether the browser setting "Do Not Track" is activated. | 1 year |
| AUDI_ENSIGHTEN_PRIVACY_MODAL_VIEWED | This cookie stores whether the consent modal has been interacted with. | 1 year |
| AUDI_ENSIGHTEN_PRIVACY_Functional | This cookie saves the setting for functional cookies. | 1 year |
| AUDI_ENSIGHTEN_PRIVACY_Performance | This cookie saves the setting for performance cookies. | 1 year |
| AUDI_ENSIGHTEN_PRIVACY_MODAL_LOADED | This cookie stores whether the consent modal was displayed. | 1 year |
8.1 User Tracking and usage-based online advertising
User tracking
In order to keep the webpages updated, user-oriented and complete, this website relies on Adobe Analytics, Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland (including Omniture Site Catalyst, Omniture Genesis, Omniture Discover, Omniture TagManager, Omniture SaintBernard), which is a web analysis tool that allows our services to be optimized and tailored to your needs. Adobe Analytics uses cookies that can track your preferences when visiting our pages. In this manner, for example, the navigation will be simplified, and we would be able to further improve the user-friendliness of our services. As a standard practice, the information generated thereby (including IP address) is rendered anonymous prior to storage in order to prevent any personal reference or connection from being made. To that end, this website was adjusted to guarantee an anonymized collection of IP addresses (so-called “IP masking”). A direct personal connection (tracing) to the information stored on the Adobe servers is precluded, inasmuch as Adobe Analytics is used with the settings “Before Geo-Lookup: Replace visitor’s last IP octet with 0” and “Obfuscate IP-Removed”. The use of the setting “Before Geo-Lookup: Replace visitor’s last IP octet with 0” guarantees that by replacing the last octet of the IP address with a zero, the IP address will be anonymized prior to such so-called “geo-localization”. The approximate location of the user will be added for statistical purposes to the tracking package, which still contains the complete IP address. Prior to storing the tracking package, the IP address will be replaced by a fixed IP address – often referred to as a generic IP address – if the “Obfuscate IP –Removed” setting is configured. The IP address is thereby no longer contained in a stored data set.
An analysis for reporting purposes is carried out only after the data is rendered anonymous. As a rule, the information generated by these cookies will be transmitted to an Adobe server located within the European Union. Nevertheless, there is a risk that in the event of a technical emergency, the data will be transferred to the United States and stored there, meaning that a relevant EU standard contract (reasonable guarantee for data processing in non-European countries) was concluded. You have the right to be informed in connection with the disclosure via such standard contract.
As a user of our webpages, you have the opportunity, of course, at any time to refuse the acceptance of any cookies by adjusting your browser settings. Most browsers generally allow cookies to be stored. If you elect to adjust the setting, then such change could result in some functional limitations in our offerings. You may at any time object to the acquisition of the data that are generated by the cookie and that relate to your use of the websitewith prospective effect – as well as the processing of such data by Adobe, by inserting an “OPT-OUT” cookie generated for that purpose. To do so, please use the “opt-out” button found at https://www.adobe.com/de/privacy/opt-out.html. Please note that your objection in the form of an opt-out cookie will function only if your browser is configured to allow the use of cookies. If you delete this cookie, use another browser or switch the device, then you will once again need to reject the use of the Adobe Analytics. We direct your attention to the fact that upon deleting all of your cookies, the aforementioned cookie will also be deleted and would need to be reinstalled.
Usage-based online advertising
Usage-based online advertising, also known as targeting, enables advertisers to identify the user when the ad is delivered and assign it to a target group. With the help of this information, it is possible to display more relevant advertisements to the user and to offer you added value through interest-related advertising. The data processing is carried out for the purpose of advertising, market research or to design our website in line with requirements (in accordance with § 15 Para. 3 Telemedia Act).
A cookie is stored on your computer to record your usage behaviour. Information about your activities on the websites you visit is recorded (e.g. surfing behaviour, visited subpages of Internet offers, clicked advertising banners, etc.). This information is stored in anonymous form, so that a personal identification is basically excluded. From this data, user profiles are created which do not allow any inference to your person and thus no personal identification.
We use the tools listed below and work together with the providers mentioned in order to optimise advertising on the basis of your user interests.
{Track:js}
In order to give you a secure and disruption-free access to our webpages, we use a tool known as “Track.js”. This tool allows us to continually analyse and improve the compatibility between our web content and your operating/browser version in the event that there are any disruptions (e.g., when there is a change in the model or version of our pages or there is a pattern of delayed loading of individual pages/content). In this regard, absolutely no personal data about you (and no IP address) will be collected, processed or used. For the analysis, only technical information from your browser (type and version) and your operating system (type and version) will be used with the then-current time stamp. To this end, the last conditions existing prior to a disruption will be transmitted to a cloud-based central server of Track.js and will be processed and used there for additional analysis. If you do not wish to have anonymous data related your visit collected, then please click the following opt-out link. Opt-out {Track:js}
Psyma
Psyma When visiting our website, you may be selected from time to time to participate in an anonymous online survey for market research purposes. By actively clicking the link displayed to you, you will land directly in the online questionnaire. If you do not wish to participate in the survey, please insert an opt-out cookie on your client so that you are not selected again. During the ongoing survey, this cookie information will be used for approximately 30 days. Additional data protection or privacy notices for Psyma can be found at http://www.psyma.com/de/datenschutz
Follow the aforementioned link in order to insert an opt-out cookie. Your browser must therefore be configured to accept cookies in order for your settings to take effect. If you delete or deactivate your cookies or if you use another browser, then you must readjust your settings.